Trusted by 200+ tech companies | $1.4B+ in transactions supported

Financial Strategy for Tech Founders and Investors

Finro supports founders, investors, and operators with valuation, financial modeling, and due diligence built from real transaction work. Since 2014, we’ve helped tech companies translate strategy into numbers that hold up in investor and M&A conversations.

 

Who We Work With

Over the years, Finro has supported founders, investors, and operators across multiple stages and technology niches. The charts below reflect the real distribution of clients and transactions we’ve worked with, from early-stage startups to later-stage deals and M&A processes.

Funding Stages Distribution

Seed (34.95%)
Series A (27.08%)
Pre-Seed (12.73%)
M&A (11.65%)
Series B (6.80%)
Series D (5.83%)
Series C (3.00%)
This distribution includes both pre-revenue and post-revenue startups we worked with between 2017 and 2024 across the EU, US, UK, Australia, New Zealand, and the Middle East.

Niches Distribution

Other (2%)
Fintech (20%)
Healthtech (20%)
Ecommerce (9%)
MarketingTech (9%)
Proptech (6%)
AI (25%)
Autotech (5%)
Social Media (4%)
Gaming (4%)
The other category includes CleanTech, Consumer Electronics, Vertical SaaS, Cybersecurity, Edtech, Insurtech, AgTech, IaaS, App Development, AR, Comms Hardware, and CRM.

What Clients Say About Working With Finro

Selected feedback from founders, operators, and investors across the tech ecosystem.

Finro were one of the very few companies that had a correct view of the leap in technology, which is now slowly unfolding. Technology always gets overvalued in the short-term, and undervalued in the long term. Finro helped us navigate that future like few others can.
Sven Van de Perre
Co-Founder, Tropos AR
I have used Finro's financial modeling as a central part of our fundraising and business presentations. Lior has always been extremely precise and shows a clear talent for translating vision into a tangible outlook.
Will Simon
Founder & CEO, Jet Mobility
Lior's foresight in identifying pivotal trends and disruptions within the sector has delivered real value. His synthesis of large data sets into actionable intelligence has been instrumental in refining our investment strategy.
Mic Carolan
General Partner, Princap
 

This Is Our Story

Finro is a financial consulting firm focused exclusively on technology companies. Since 2014, we have worked with founders, investors, and operators across valuation, financial modeling, and transaction support.

Our work sits at the intersection of finance and technology. We help companies translate strategy into clear financial frameworks that stand up in fundraising, M&A, and investor conversations.

Over the years, we have supported more than 200 clients and contributed to over $1.4 billion in analyzed transactions. Our clients operate across the US, Europe, the UK, Australia, New Zealand, and beyond, spanning early-stage startups through later-stage growth companies.

Finro does not rely on generic templates or one-size-fits-all models. Each engagement is built around real KPIs, industry comparables, and assumptions grounded in how tech businesses actually scale. The goal is simple: deliver financial clarity that helps decision-makers move forward with confidence.

If you are building, investing, or preparing for a transaction, our role is to turn complex financial questions into structured, actionable insights.

Leadership

Lior Ronen
Lior Ronen
Founder & CEO, Finro Financial Consulting

Lior is a financial consultant specializing in valuation, financial modeling, and transaction advisory for technology companies. With over 17 years of experience, he has supported founders, investors, and acquirers across multiple markets.

He began his career at Intel’s Wireless Division, where he analyzed M&A opportunities, product investments, and strategic technology initiatives before advancing to a team leadership role.

In 2014, Lior founded Finro to provide specialized financial advisory tailored to the realities of the tech sector. Since then, he has worked with startups and investors from pre-seed to pre-IPO, helping translate complex strategy into clear financial narratives.

His work includes supporting over $1.4B in transactions across more than 200 companies, spanning SaaS, AI, Fintech, HealthTech, and infrastructure software.

Lior holds an Executive MBA in Finance and Financial Engineering from the Hebrew University of Jerusalem and a BA in Economics and Business Administration from the University of Haifa.

How Finro Supports Tech Companies

Focused financial strategy built for tech transactions, fundraising, and growth.

Valuation

Finro provides independent startup and technology company valuations tailored to funding rounds, M&A processes, and strategic planning. Each engagement considers stage, traction, comparables, and transaction context to deliver investor-grade outputs.

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Financial Modeling

We build custom financial models that translate product strategy into structured forecasts. From early-stage planning to investor readiness, Finro models focus on KPIs, scalability assumptions, and clear financial storytelling.

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Thinking About Your Own Valuation or Financial Model?

Most founders reach out before a funding round, strategic shift, or investor discussion. If you’re exploring valuation or financial modeling support, the next step is a short strategy call.