Financial strategy for tech founders and investors
Since 2014, Finro has helped founders, investors, and operators translate strategy into financial frameworks that hold up in fundraising, M&A, and board conversations. Every engagement is led personally by Lior.
Lior Ronen
Founder & CEO
Finro Financial Consulting
Our story
Built for the realities
of the tech sector
Finro is a financial consulting firm focused exclusively on technology companies. We help founders, investors, and operators translate strategy into clear financial frameworks that stand up in fundraising, M&A, and investor conversations.
Our work sits at the intersection of finance and technology. Each engagement is built around real KPIs, industry comparables, and assumptions grounded in how tech businesses actually scale — not generic templates or one-size-fits-all models.
Over the years we have supported more than 200 clients and contributed to over $1.4 billion in analysed transactions. Our clients operate across the US, Europe, the UK, Australia, New Zealand, and beyond — spanning early-stage startups through later-stage growth companies and M&A processes.
If you are building, investing, or preparing for a transaction, our role is to turn complex financial questions into structured, actionable insights.
Client distribution
Who we work with — by the numbers
Real distribution of clients and transactions from 2017 to 2024, across funding stages and technology sectors. Pre-revenue and post-revenue startups across the EU, US, UK, Australia, New Zealand, and the Middle East.
By funding stage
Data covers 2017–2024. Pre-revenue and post-revenue companies included.
By sector
Other includes CleanTech, Cybersecurity, EdTech, InsurTech, Vertical SaaS, AR, and more.
Leadership
Every engagement led personally by Lior
Founder & CEO
Lior Ronen
Lior is a financial consultant specialising in valuation, financial modeling, and transaction advisory for technology companies. With 20 years of experience, he has supported founders, investors, and acquirers across multiple markets and technology categories.
He began his career at Intel's Wireless Division, where he analysed M&A opportunities, product investments, and strategic technology initiatives before advancing to a team leadership role. In 2014, he founded Finro to provide specialised financial advisory tailored to the realities of the tech sector.
Since then, Lior has worked with startups and investors from pre-seed to pre-IPO, helping translate complex strategy into clear financial narratives — and supporting over $1.4 billion in transactions across more than 200 companies.
- Executive MBA — Hebrew University of Jerusalem Finance and Financial Engineering
- BA — University of Haifa Economics and Business Administration
- Former M&A Analyst — Intel Wireless Division M&A analysis, product investment, and strategic technology initiatives
- Based in Frankfurt — serving clients globally AI · Fintech · SaaS · Cybersecurity · HealthTech · Infrastructure
What clients say
Trusted by founders and investors
Feedback from founders, operators, and investors across the tech ecosystem. Full testimonials on the testimonials page.
"Finro were one of the very few companies that had a correct view of the leap in technology, which is now slowly unfolding. Technology always gets overvalued in the short-term, and undervalued in the long term. Finro helped us navigate that future like few others can."
Sven Van de Perre
Co-Founder · Tropos AR
Strategic valuation · Web3 / deep tech
"Finro's financial modeling became a central part of our investor materials, translating our vision into a clear financial outlook. The level of precision, responsiveness, and strategic thinking consistently exceeded expectations."
Will Simon
Founder & CEO · Jet Mobility
Financial modeling · Fundraising preparation
"Lior consistently delivers analysis with both depth and precision. His ability to identify sector shifts and translate complex datasets into actionable valuation insights has been instrumental in refining our investment strategy."
How Finro supports tech companies
Three ways to work together
Focused financial strategy built for tech transactions, fundraising, and growth. Each service is led personally by Lior.
Startup valuation
Independent valuation frameworks anchored in real market comps, explicit assumptions, and scenario logic — built to hold up in fundraising, M&A, and board discussions.
Explore valuationFinancial modeling
Driver-based financial models built around how the business actually grows — revenue mechanics, hiring pace, GTM motion, and capital needs translated into investor-ready outputs.
Explore modelingInvestor readiness review
A fixed-scope, fixed-price review of your existing financial model — identifying where assumptions break, where investor pushback is likely, and what needs to be fixed before fundraising.
Explore the reviewNext step
Thinking about valuation
or financial modeling?
Most founders reach out before a funding round, strategic shift, or investor discussion. Share your stage and goal and we'll tell you what approach fits and what a defensible result looks like.
Typical first step: a 15–20 minute strategy call. No obligation.
What to expect
Lior Ronen Every engagement led personally — no junior analysts, no handoffs.