Client testimonials

What founders and investors say about working with Finro

Real quotes from founders, CEOs, and investors across AI, fintech, SaaS, and deep tech. Every engagement led personally by Lior.

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Client experiences

Work built for decisions that need to stand up to scrutiny

Explore feedback from founders, executives, and investors who engaged Finro for financial modeling, valuation, and due diligence.

Showing 18 testimonials

Financial Modeling
April 2018
My experience with Lior was tremendous. He created a financial model that was clear, easy to use and a good representation of the underlying business plan. Lior is very knowledgeable and accurate. He worked to a tight schedule with excellent communication throughout. Highly recommended.
Andy Bell

Andy Bell

AI for SEND admin

Due Diligence
September 2018
I asked Lior to write a due diligence report for an investment my fund was considering. He demonstrated expert financial analysis capability and an impressive understanding of early stage venture finance. I was impressed and very pleased with how much Lior was able to glean in a short amount of time about the operations and future strategy of the company from nothing more than its financial statements, pitch deck, and pro formas. Lior independently sought data from multiple sources to make his arguments, and his methods were extremely well-considered and thoroughly implemented.
Dave Mao

Dave Mao

Customer Engineer · Google

Financial Modeling
November 2018
Lior has led multiple DealValue projects while leading DealValue's internal back-office as CFO and I couldn't be happier with the results. Lior has been phenomenal to work with and works tirelessly for our clients and consultants alike. He gets finance and FinTech more than any financial engineer I've worked with. Lior also has the spot-on ability to read and understand complex due diligence risks and opportunities, a skill that proved to be an asset across multiple deals and has added real and tangible value.
Dennis Cail II

Dennis Cail II

Co-Founder & CEO · Zirtue

Financial Modeling
November 2021
I worked with Lior and with Finro to build a financial model for our seed round. Lior meticulously led the forecasting process, analyzing our activity, mapping all aspects of our business, and immaculately creating our 5-year all-around financial model that fits our needs. The Finro team quickly understood the technology, details of the business, and the primary growth factors, successfully implementing them in the model.
Isaac Litman

Isaac Litman

Founder & CEO · Neteera

Financial Modeling
May 2022
I have worked with Lior at Darvis, an AI powered technology company, where Lior worked with us to develop a financial model, review pricing structures, cash flow needs and general financial information. Lior is always insightful, responsive, professional and resourceful, which are key attributes when working with rapid paced entrepreneurial companies. I would strongly recommend Lior to new clients.
Simon Reid

Simon Reid

Co-Founder & MD · Darvis UK

Valuation
December 2022
Tropos AR worked with Finro at the start of the Web3 boom. They were one of the very few companies that had a correct view of the leap in technology, which is now slowly unfolding. Technology always gets overvalued in the short-term, and undervalued in the long term. And Finro helped us navigate that future like few others can.
Sven Van de Perre

Sven Van de Perre

Co-Founder · Tropos AR

Financial Modeling
March 2023
What can I say? Is there a better financial modeling expert for startups than Lior? I doubt it. Lior is fast, precise, fastidious, and intuitively understands the stage startups are in and what they need in a financial model. I would hire Lior for any FP&A role any day. I have absolute confidence if you use him for consultant services in the financial space you will not be disappointed.
Aeron Sullivan

Aeron Sullivan

Founder & CEO · Pangea.io

Financial Modeling
March 2023
Lior is a machine. He took our substantial but unwieldy financial model and turned it into a dynamic tool we can adjust and refine without constant manual input. It amends the projected balance sheet and the KPIs and valuation as we accumulate and refine the data. He did it all in a very reasonable timeframe and is quick to respond to changes and additions. His experience and advice also contributed to a great ongoing result.
Michael McCabe

Michael McCabe

CEO · OxyCarbon US

Financial Modeling
November 2023
Lior has been excellent to work with. He clearly knows his stuff and produced some high quality modelling and forecasting work for me. I would recommend Lior to anyone who needs a safe set of hands to help. He was a pleasure to work with.
Rhodri Atkins

Rhodri Atkins

Founder & CEO · Pair Software

Financial Modeling
February 2024
Lior and his services have been instrumental in our early growth. I have used his financial modeling as a central part of our fundraising and business presentations. He has always been extremely precise and shows a clear talent for taking our vision and translating into a tangible outlook. Further, his response time and overall service has been impeccable. I recommend Lior to anyone looking to create detailed financial modeling companies at any stage.
Will Simon

Will Simon

Founder & CEO · Jet Mobility

Valuation Due Diligence
March 2024
We engaged with ‘Finro’ via its Founder and CEO Lior Ronen, seeking an independent financial due diligence and valuation of our early-stage tech startup, which was crucial to have, prior to commencing in earnest, our seed funding round. Lior has been truly a pleasure to work with, a professional and master of his craft, precise and extremely approachable. With full command of all relevant financial aspects and demonstrated financial analysis capability, combined with equal expertise, understanding and knowledge of the global tech startup sector. Lior has an impressive understanding of early stage venture finance.
Lior was fast to grasp and with ease, our multifaceted and broad financial model, concept and offerings, delivering within circa 3 weeks a complete suite of documents, comprising of a comprehensive DD & Val Report, spreadsheets and some PowerPoint slides for sharing with potential investors. All of which was highly impressive. It was truly a pleasure working with Lior and I would highly recommend him and ‘Finro’ to anyone who needs an expert’s safe pair of hands, to professionally scrutinise their concept and financial model, as well as to provide a sound, logical valuation.
Capt. Michael Sperling

Capt. Michael Sperling

Co-Founder & CEO · Spaceling

Valuation
November 2024
As a fund manager, purchasing investments in the pre-ipo market where company financials are not published, it is often difficult to assess a company. However, one of the solutions that help guide me is Lior and Finro. I think without Lior's guidance, the success that we have achieved would have been much more difficult. The firm has incredible customer service and guidance and I recommend the service for anyone in the space. Always available, always intelligent and always within budget. What a winning combination!
Joseph Baldassarra

Joseph Baldassarra

Managing Partner · Broad Street Global Fund

Valuation
March 2025
Lior consistently delivers analysis with both depth and precision. His ability to identify sector shifts and translate complex datasets into actionable valuation insights has been instrumental in refining our investment strategy, especially around pre-revenue companies. Beyond the analysis itself, he is highly responsive, pragmatic, and easy to work with across time zones.

Mick Carolan

General Partner · Princap

Financial Modeling
October 2025
We had the pleasure of working with Lior Ronen and his company Finro on rebuilding our WAAS financial model to make it Series A ready. Lior was exceptionally professional, knowledgeable, and responsive from day one. He quickly understood the complexity of the WAAS ecosystem, our B2B4C rental model combining hardware, software, and service components, and translated it into a clear, scalable financial framework. The result is a robust, investor-proof model that truly reflects how our business operates and grows.
Miklos Vidak

Miklos Vidak

Founder · WAAS

Financial Modeling
October 2025
Excellent resource, fractional CFO skilled professional for early stage tech companies and special projects, venture financial models.

Louise Wannier

Artist · Author · Creative Entrepreneur

Financial Modeling Valuation
April 2026
I had the opportunity to work with Lior on a recent valuation project, and I highly recommend him for his expertise, professionalism, and clarity of thinking. Lior brings a rare combination of analytical rigor and practical business insight. His approach to financial modeling is not only technically sound but also highly structured and defensible, something that is critical when valuations are being scrutinized by stakeholders. What stood out most was his ability to ask the right questions, challenge assumptions appropriately, and deliver a final product that we could confidently stand behind. If you are looking for someone who can deliver high-quality, defensible financial models and valuations, Lior is an outstanding choice.
Brent McHugh

Brent McHugh

COO · Cherith Analytics

Valuation
August 2026
We selected Lior because of his strong understanding of defense technology and how the AI and SaaS markets have evolved, expertise that is critical to producing a credible valuation of our business.

Lior conducted a thorough discovery process, quickly understood the complexities of our market, and developed a valuation grounded in defensible models, relevant market comparisons, and clear assumptions. He was particularly strong when answering detailed questions and explaining the methodology behind his conclusions.

Throughout the engagement, Lior was professional, responsive, accessible, and genuinely pleasant to work with. I would strongly recommend him to any technology company, particularly those operating in AI, SaaS, or defense technology, seeking a thoughtful and well-supported valuation.
Moe Jafari

Moe Jafari

Chairman · Executive 1 Holding Company, LLC

Financial Modeling
July 2026
Lior is a professional you want to have at your side. Perfect execution, fast response, customer-oriented service, and a pleasure to work with. Thank you, Lior, for your amazing work.
Boaz Gur-Lavie

Boaz Gur-Lavie

Biotechnology CFO

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