Client testimonials

What founders and investors say about working with Finro

Real quotes from founders, CEOs, and investors across AI, fintech, SaaS, and deep tech. Every engagement led personally by Lior.

200+ Companies served
$1.4B+ Transactions supported
12 yr In startup finance
15+ Countries served

Valuation & due diligence 7 reviews

Independent valuation work that holds up under scrutiny

Founders and investors who engaged Finro for valuation, due diligence, and strategic financial analysis ahead of funding rounds and transactions.

"We engaged Finro for independent financial due diligence and valuation ahead of our seed round. Lior quickly grasped our complex model and delivered a complete investor-ready package within weeks. His depth in venture finance and structured thinking made the entire process seamless."

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"Tropos AR worked with Finro at the start of the Web3 boom. They were one of the very few companies that had a correct view of the leap in technology, which is now slowly unfolding. Technology always gets overvalued in the short-term, and undervalued in the long term. And Finro helped us navigate that future like few others can."

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"One of the solutions that consistently guides me is Lior and Finro. Without his guidance, the success we achieved in evaluating and structuring our investment decisions would have been far more difficult."

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"I asked Lior to write a due diligence report for an investment my fund was considering. He demonstrated expert financial analysis capability and an impressive understanding of early stage venture finance. I was impressed and very pleased with how much Lior was able to glean in a short amount of time about the operations and future strategy of the company from nothing more than its financial statements, pitch deck, and pro formas. Lior independently sought data from multiple sources to make his arguments, and his methods were extremely well-considered and thoroughly implemented."

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"Lior has led multiple DealValue projects while leading DealValue's internal back-office as CFO and I couldn't be happier with the results. Lior has been phenomenal to work with and works tirelessly for our clients and consultants alike. He gets finance and FinTech more than any financial engineer I've worked with. Lior also has the spot-on ability to read and understand complex due diligence risks and opportunities — a skill that proved to be an asset across multiple deals and has added real and tangible value."

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"Lior consistently delivers analysis with both depth and precision. His ability to identify sector shifts and translate complex datasets into actionable valuation insights has been instrumental in refining our investment strategy, especially around pre-revenue companies. Beyond the analysis itself, he is highly responsive, pragmatic, and easy to work with across time zones."

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"I had the opportunity to work with Lior on a recent valuation project, and I highly recommend him for his expertise, professionalism, and clarity of thinking. Lior brings a rare combination of analytical rigor and practical business insight. His approach to financial modeling is not only technically sound but also highly structured and defensible — something that is critical when valuations are being scrutinized by stakeholders. What stood out most was his ability to ask the right questions, challenge assumptions appropriately, and deliver a final product that we could confidently stand behind. If you are looking for someone who can deliver high-quality, defensible financial models and valuations, Lior is an outstanding choice."

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Financial modeling 8 reviews

Driver-based models built for real investor conversations

Founders who worked with Finro to build, rebuild, or upgrade their financial models for fundraising, operational planning, and investor discussions.

"We had the pleasure of working with Lior Ronen and his company Finro on rebuilding our WAAS financial model to make it Series A–ready. Lior was exceptionally professional, knowledgeable, and responsive from day one. He quickly understood the complexity of the WAAS ecosystem — our B2B4C rental model combining hardware, software, and service components — and translated it into a clear, scalable financial framework. The result is a robust, investor-proof model that truly reflects how our business operates and grows."

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"Lior and his services have been instrumental in our early growth. I have used his financial modeling as a central part of our fundraising and business presentations. He has always been extremely precise and shows a clear talent for taking our vision and translating into a tangible outlook. Further, his response time and overall service has been impeccable. I recommend Lior to anyone looking to create detailed financial modeling companies at any stage."

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"Lior is a machine. He took our substantial but unwieldy financial model and turned it into a dynamic tool we can adjust and refine without constant manual input. It amends the projected balance sheet and the KPIs and valuation as we accumulate and refine the data. He did it all in a very reasonable timeframe and is quick to respond to changes and additions. His experience and advice also contributed to a great ongoing result."

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"What can I say? Is there a better financial modeling expert for startups than Lior? I doubt it. Lior is fast, precise, fastidious, and intuitively understands the stage startups are in and what they need in a financial model. I would hire Lior for any FP&A role any day. I have absolute confidence if you use him for consultant services in the financial space you will not be disappointed."

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"I worked with Lior and with Finro to build a financial model for our seed round. Lior meticulously led the forecasting process, analyzing our activity, mapping all aspects of our business, and immaculately creating our 5-year all-around financial model that fits our needs. The Finro team quickly understood the technology, details of the business, and the primary growth factors, successfully implementing them in the model."

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"I have worked with Lior at Darvis, an AI powered technology company, where Lior worked with us to develop a financial model, review pricing structures, cash flow needs and general financial information. Lior is always insightful, responsive, professional and resourceful, which are key attributes when working with rapid paced entrepreneurial companies. I would strongly recommend Lior to new clients."

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"Lior has been excellent to work with. He clearly knows his stuff and produced some high quality modelling and forecasting work for me. I would recommend Lior to anyone who needs a safe set of hands to help. He was a pleasure to work with."

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"My experience with Lior was tremendous. He created a financial model that was clear, easy to use and a good representation of the underlying business plan. Lior is very knowledgeable and accurate. He worked to a tight schedule with excellent communication throughout. Highly recommended."

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"Excellent resource, fractional CFO skilled professional for early stage tech companies and special projects — venture financial models."

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Next step

Thinking about your valuation
or financial model?

Most founders reach out when a funding round, strategic shift, or investor discussion is approaching. Share your stage and goal and we'll tell you what approach fits and what a defensible result looks like.

Typical first step: a 15–20 minute strategy call. No obligation.

What to expect

First call 15–20 minutes
Services Valuation · Modeling · IRR
Stages Pre-seed → pre-IPO
Sectors AI · Fintech · SaaS · Cyber
Obligation None
Lior Ronen

Lior Ronen Every call is with Lior directly — no junior staff, no intake form first.